Originally printed: 1937

Artist: Yrjö Kari

Size: 68 x 90 cm

Price: 19 € (+ shipping)

Background: In a 1938 guidebook to Finnish Lapland, international
 tourists are tempted with fishing, hiking, canoeing,
 cross-country and free fell skiing, as well as naturally 
reindeer sleigh ride. A suitable duration for an excursion
on on a reindeer was 4–5 days, according to those in
 the know:


’It is a form of tourism that even those of more advanced
years can practice. As you lie basking in the sun, 
you can see the sparse Lapland forest glide past as if it
 was a pack of comic trolls.
 It’s far more pleasant to ride on a reindeer than a
 horse. The swaying reindeer antlers do not spoil the
 view to the same extent as the hindquarters of a horse.
“Run, my dear reindeer!” The reindeer’s hooves dance
along the snowy trail. The mountain birches wave farewell
 and the lichen has problems keeping up with the
 giddy ride. There we have a Laplander’s tent and a large
 herd of reindeer nearby has trampled the snow worse
 than any company of soldiers. The Northern Lights arch
 across the sky like a dragon that burns and sparkles in 
the expanse. The next day also affords the same invigorating
 relaxation. The wilderness is endless and the 
trails of wolverines, foxes and ermines are at the same 
time testimony to the insignificance of humans in this
 landscape. The reindeer sleigh slides along a river. The
 sun is warm. Suddenly one dozes off, but it’s fine as the
 driver takes cares of everything and wakes us up when 
it’s time to let the reindeer rest.’

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The above text and this poster can be found in the book Come to Finland. It's a quality coffee table book filled with vintage travel posters from Finland – and many travel tales and historical anecdotes. The book is the result of a long and successful cultural history project. You can order the book here.

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